Brand enhancement is important for small businesses because it can help to increase customer loyalty and trust, differentiate the business from its competitors, and ultimately drive sales and revenue growth. 

A strong brand can also make a small business more attractive to potential investors or partners, and can make it easier for the business to expand into new markets. Additionally, a well-established brand can make it easier for a small business to introduce new products or services, as customers will already be familiar with the business and its offerings.

Small businesses can use social media to enhance their brand by using platforms like Facebook, Instagram, Twitter, and LinkedIn. 

• Small businesses should engage with customers and followers by responding to comments, messages, and reviews, and by sharing content that is relevant and interesting to your audience.
• Use social media to showcase your products and services, and to highlight the unique features and benefits of your offerings.
• Share the history, mission, and values of your business through photos, videos, and written content.
• Share behind the scenes content, team member’s profiles, special events, and company culture.
• Use consistent color schemes, logos, and messaging across all your social media platforms to create a consistent brand image.
• Use social media advertising to reach a wider audience and drive website traffic and sales.
• Use analytics tools to monitor your social media activity, measure the impact of your social media campaigns, and make data-driven decisions.

By using these strategies, small businesses can use social media to enhance their brand and increase their visibility, credibility, and customer engagement.

Small businesses should set social media goals to help them effectively use social media to achieve their overall business objectives. Setting goals allows small businesses to define what they want to achieve and how they will measure their success. It helps them to focus on the specific actions and activities that are needed to reach their objectives and to track their progress over time.

Examples of social media goals that a small business might set include:

• Setting a goal to increase the number of followers, likes, or engagement on a specific social media platform within a certain timeframe.
• Setting a goal to increase website traffic from social media platforms within a certain timeframe.
• Setting a goal to generate a certain number of leads from social media within a certain timeframe.
• Setting a goal to increase the number of comments, shares, or messages on social media posts within a certain timeframe.
• Setting a goal to increase sales from social media within a certain timeframe.
• Setting a goal to build a certain number of followers, likes or groups within a certain timeframe.
• Setting a goal to post a certain amount of behind the scenes, team member’s profiles, special events, company culture posts within a certain timeframe.
• Setting a goal to use analytics tools to monitor and measure the impact of your social media campaigns and make data-driven decisions.

It’s important to keep in mind that setting the right goals will depend on the business, its goals and audience, and the social media platforms it uses. The goals should align with overall business objectives and should be reviewed and updated regularly.

Job Skills’ employment specialists are there to answer any of your employment questions. Job Skills‘ staff offer solutions to all job seekers, including youth, newcomers, mature workers, persons with disabilities, and entrepreneurs. Job Skills knowledgeable team can help you make educated decisions, set goals, and create a strategy to help you become happier in your career. Job Skills works with local employers creating employment opportunities for Job Skills’ clients. 

Thanks to government funding, Job Skills’ programs and services are free to all users. Job Skills have locations across Keswick, Markham, Brampton, and Mississauga. Job Skills also offers virtual services for community members unable to attend one of our offices for in-person activities.

Find your employment solution today. Visit www.jobskills.org