For over 15 years, Ray dedicated his life to the social service sector, assisting job seekers in meeting their employment goals. In 2017 Ray launched a digital media and brand ambassador company partnering with companies throughout Canada and the United States to build brand awareness. Some of the brands that Ray has partnered with are Amazon, Fanatics, Manscaped, Draft Kings, NewBreak App, SportsCastr, Halftime App, and ColorCast.